Articles

Business Video Importance

23rd October, 2014 | by Sean Patrick | Filed in Video Marketing

We all heard about the 6 degrees of seperation.  But do you know what makes you stand above and beyond your competition?  One tested and proven way to differentiated your business from the many competitors in your local area is to utilize using videos for your business.  This style of marketing shines and gives you […]

How To Hire a Good Sales Rep For Your Dealership

21st February, 2014 | by Sean Patrick | Filed in Managing Your Dealership

Employing a great sales man for your dealership takes skill. In history, many sales reps are hired based on past “relationships”. Well in today’s time, you need much more than to like someone. Here is some ideas to keep in mind when finding that perfect sales rep for your dealership: Harvard Business Review has publicized […]

Retaining Customers At Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Managing Your Dealership

Every car dealer wrestles with the loss of customers. Here are some simple measures that you can take to retain or win them back for their next purchase. • Identify potential defectors. • Communicate with customers. • Listen to your front-line staff. • Treat valuable customers well. • Be even-handed and fair. • Ask why […]

The Hidden Profits In Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Managing Your Dealership

The Hidden Profits In Your Dealership Did you know that most every business is sitting on a goldmine of profits… without even knowing it…? Here’s why: if you are like most Dealers…you’re so busy dealing with day to day tasks, managing your sales team and taking care of problems… you cannot see the rainbow through […]

Customer Retention For Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Managing Your Dealership

Customer Retention For Your Dealership Every business wrestles with the emotional stress caused by defective customers. Here are some simple measures to create a customer retention plan that you can take to retain or win them back. • Identify potential defectors. • Communicate with customers. • Listen to your front-line staff. • Treat valuable customers […]

Marketing Basics For Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Managing Your Dealership

As a Dealer Principal, you’re bombarded with business decisions every day. Many of these decisions fall into these three categories: staffing, inventory and operations. Intuitively, most businesses resolve these problems quickly to everyone’s satisfaction. But, what happens when you’re faced with complicated issues such as whether to expand or relocate your business, whether to bring […]

Blogging for Car Dealers – To Blog or Not

21st February, 2014 | by Sean Patrick | Filed in Marketing Education

Blogging for Car Dealers – To Blog or Not People and search engines love blogs. When done correctly, blogs will effectively improve your search visibility, promote your brand, and give you a competitive edge. No doubt about that… just see how many blogs come up in search engine results pages. So why is it that […]

Creating News For Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Marketing Education

Creating News For Your Car Dealership The Olympics” and “The World Economic Problems” What do these two things have in common? They’re current or recent news stories…and with a little marketing creativity, you can capitalize on these topics to create buzz for your Dealership. Use the news to your advantage. Example 1: The Olympics. They’re […]

Selling High-End Vehicles & Services in a Down Economy

21st February, 2014 | by Sean Patrick | Filed in Marketing Education

Marketing High-End Vehicles & Services in a Down Economy According to the Unity Marketing Group, luxury and high-end consumer spending was down over 10% in the second quarter of 2009 compared with the same period the previous year. Bad news, most definitely, for Dealers who relies on discretionary income. However, there is a silver lining. […]

Recession Proof Your Car Dealership

21st February, 2014 | by Sean Patrick | Filed in Marketing Education

Recession Proof Your Car Dealership If your interested in acquiring customers and sales while we are in a recession, you need to know that your customers are the most important piece of your marketing efforts. It is now even more important to identify your customers’ needs and then look to over accomodate them. If not […]