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Automated Marketing - Online Customer Campaigns

Are You Going To Let Another Month Go By Without Staying In Touch With Your Customers?

If you’re not paying attention to your customers — your competitors will!

Let us ask you a question:

Do you remember the name of:

1) The company that cleaned your home carpets?
2) The glass company that replaced your windshield?
3) The company that replaced your furnace?

If you have a hard time remembering, it’s probably because these companies did not stand out to you in any way or they never thought to keep in touch with you. This is because they just assumed that you would call them the next time you needed their type of service. But if they are on the top of your mind, yow will you call them back if you don’t recall who they are.

With this questioned being answered; Are you absolutely positive that your previous customers will think of your business when their friends, family and co-workers ask for their recommendation?

Everyday, your customers are being bombarded with radio, TV, newspaper, and mail advertisements that trying to lure them into your competitors’ shops. In fact, it seems as though your competition is paying more attention to your customers than you are.

You’ve already put your sweat and money into attracting these customers to your dealership the first time — DO NOT make the mistake of assuming that they’ll automatically come back or recommend you when they or someone they know need your services. You see, every month that goes by that your customers don’t hear from you, they’ll lose over 10% interest in your company. What this means is you haven’t contacted or seen your customers in 5 months …there’s only a 50/50 chance you’ll ever see them or have their recommendation.

Are you willing to take the chance of losing them to another dealership because you didn’t make even the slightest attempt to stay in touch with them?

You must contact your customers each month and give them a reason to come back to your dealership.

Stop Neglecting Your Previous Customers Today!

Auto Marketing Profits provides a done-for-you system to stay in contact with your entire database of customers that will keep your customers coming back to your dealership for life.

How do we do this?

1) Newsletters

Our Direct Response Newsletter is filled with many interesting articles that your customers will look forward to reading every single month. These are NOT articles about Cars & Trucks. While these may be of interest to you, they will bore most every customer to tears and never get read. We have also included several direct response mechanisms to ensure your customers will stop by, pick up the phone and refer people to your dealership.

Every month, Auto Marketing Profits will create a fresh, new interesting newsletter and distribute your newsletter to your entire database of customer emails – All we’ll need is 15 minutes of your time to fill out our simple form so we can customize the newsletter for your Dealership Name, Address, Phone.

2) Multimedia Email / Inventory Flyers

Email Marketing is one of the most profitable promotion channels in use today. It is a cost effective means to stay connected with your existing customers and those visitors who have registered on your web site.

Every two weeks, a new flyer is created consisting of:

• New Vehicle Arrivals
• Vehicle Specials
• Clearance Vehicles
• Service Specials
• Oil Change Reminders
• Birthday Messages
• Holiday Messages
• Dealership Promotions

Case in Point:

One of our newest dealerships that have adopted our Email Marketing techniques. They gave us all the logins and passwords they had so we went to work capturing emails as far back as 2006 in their DMS system. Within days we designed a mail newsletter, 3 custom newsletters (used cars under 10k, 4×4 specials, new ford specials), and scrubbed the email addresses and then sent the emails.

The results are in and keep in mind the dealer never emailed these individuals and the list was old:

5,872 emails to start
4,183 emails after scrub
897 emails bounce (undeliverable)
756 emails were opened
694 people clicked to the microsites
13 people called the dealership with questions on vehicles 6 people emailed back with questions
on vehicles 4 vehicles were sold within 72 hours from email blast and 3 are in process.

Cost for entire campaign= $2,079

Are you starting to see the power in what we’re talking about?

Don’t let another month go by that you stand to lose more clients to a competitor because they paid more attention to them than you did.

Ready to get started? Contact Us for more information.