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Creating News For Your Car Dealership

"The 2010 Olympics" and "The World Economic Problems"

What do these two things have in common?

They’re current or recent news stories… and with a little creativity, you can capitalize on these topics to create buzz for your dealership. Use the news to your advantage.

Example 1: The Olympics. They’re about achievement, recognition, medals, and awards. But what do they have to do with your dealership?

Get creative. Few businesses have the resources to be an Olympic sponsor, but your dealership may be able to support the Special Olympics in your area. Generate buzz by making a pledge to donate some dollar amount for every medal won by Team Canada. No resources for that? How about donating a small percentage of every service performed during the Olympic games? What a great way to support a worthy cause, while increasing business during an otherwise slow period.

Publish that on your website, in your blog, and in your newsletter. Create an online press release and be sure to send a copy to your local newspaper(s).

Example 2: " The World Economic Problems" – so says a CNN/Opinion Research Corp. Poll.

"Well yes" you say, "that’s the major reason why business has slowed. People have tightened their purse strings."

True enough, but…

The right dealerships are in the business of stress release. Now more than ever, people need to relax and maybe you can push that as one of your services. Mood elevation is one of the things that your dealershop does best. So use that news story to your advantage.

Why not focus your next newsletter on mood elevation. Offer useful tips for people to improve their dispositions. Introduce a new Mood Elevation package with every car sold. Give your customers engaging content that matters, and impacts the quality of their lives! But don't stop there. Be sure to publish an online press release and spread the word on your blog.

Finding topics for your marketing communications can be a daunting task – especially ones that will resonate with clients, website visitors, and the press. Dare to be different and get the attention you so rightfully deserve.

Need help with internet marketing, branding, and creating newsworthy buzz? Contact Auto Marketing Profits at 866-927-0437 to get started.