They’re current or recent news stories…and with
a little marketing creativity, you can capitalize
on these topics to create buzz for your Dealership.
Use the news to your advantage.
Example 1:
The Olympics. They’re about achievement, recognition,
medals, and awards. But what do they have to do
with your Dealership?
Get creative. Few businesses have the resources
to be an Olympic sponsor, but your Dealership may
be able to support the Special Olympics in your
community. Generate buzz by making a pledge to donate
some dollar amount for every medal won by Team "Your
City". No resources for that? How about donating
a small percentage of every service performed during
the Olympic games to a local charity? What a great
way to support a worthy cause, while increasing
business during an otherwise slow period.
Publish that on your website, in your blog, and
in your local paper. Create an online press release
and be sure to send a copy to your local newspaper(s).
Example 2:
" The World Economic Problems" – so says
a CNN/Opinion Research Corp. Poll.
"Well yes" you say, "that’s the
major reason why business has slowed. People have
tightened their purse strings."
True enough, but…
The right dealerships are in the business of stress
release. Now more than ever, people need to relax
and maybe you can push that as one of your services.
Mood elevation is one of the things that your dealershop
does best. So use that news story to your advantage.
Why not focus your next newsletter on mood elevation.
Offer useful tips for people to improve their dispositions.
Introduce a new Mood Elevation package with every
car sold. Give your customers engaging content that
matters, and impacts the quality of their lives!
But don't stop there. Be sure to publish an online
press release and spread the word on your blog.
Finding topics for your marketing communications
can be a daunting task – especially ones that will
resonate with clients, website visitors, and the
press. Dare to be different and get the attention
you so rightfully deserve.
Need help with internet marketing, branding, and
creating newsworthy buzz? Contact Auto Marketing
Profits at 866-927-0437 to get started.
Discover
The Best
Ways To Increase
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