• Home
• |
• About Us
• |
• Web Site Evaluation
• |
• Free Report
• |
• Contact Us

Creating News For Your Car Dealership

"The Olympics" and "The Country’s Mood at Historic Low"

What do these two things have in common?

They’re current or recent news stories…and with a little marketing creativity, you can capitalize on these topics to create buzz for your car dealership. Use the news to your advantage.

Example 1: The Olympics. They’re about achievement, recognition, medals, and awards. But what do they have to do with your dealership?

Get creative. Few businesses have the resources to be an Olympic sponsor, but your dealership may be able to support the Special Olympics in your community. Generate buzz by making a pledge to donate some dollar amount for every medal won by Team "Your City". No resources for that? How about donating a small percentage of every service performed during the Olympic games to a local charity? What a great way to support a worthy cause, while increasing business during an otherwise slow period.

Publish that on your website, in your blog, and in your newsletter. Create an online press release and be sure to send a copy to your local newspaper(s).

Example 2: " The Country’s Mood at Historic Low" – so says a CNN/Opinion Research Corp. Poll.

"Well yes" you say, "that’s part of the reason why business has slowed. People have tightened their purse strings."

True enough, but…

Car Dealers are in the business of stress release; be it in a new car with less maintenance, a lower car payment, etc. Mood elevation is one of the things that you do best. So use that news story to your advantage.

Offer useful tips for people to improve their credit. Introduce a new Mood Elevation package at your dealership.

Finding topics for your marketing communications can be a daunting challenge – especially ones that will resonate with clients, website visitors, and the press. Dare to be different and get the attention you so rightfully deserve.

Need help with internet marketing, branding, and creating newsworthy buzz? Contact Auto Marketing Profits at 866-927-0437 to get started.