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How to use Multiple Domain Names to Create More Leads, Track the Success of Your Ads, and Cut Your Costs!

Choosing Your Domain Name

1. Select a domain name that represents your Auto Dealership. Simpler is a rule to follow.

2. In most cases, you'll want to use the ".com" extension for your domain name (i.e. SteveRaysGM.com). Domain names are hard enough to remember without forcing people to remember a different extension. However, with the introduction of the numerous other top level extensions, this is no longer a necessity. Depending on availability you also wish to consider ".info", ".net", ".org", ".biz" or ".ca" (if you live in Canada).

3. Domain names can be up to 63 characters in length, including the ".com", but in most cases you'll want to limit your domain names to max of about 20 characters.


Don't stop at a single domain name!
Selecting a good domain name is an important first step in setting up your website. But if you stop at registering just have a single domain name, you're really missing out on some tremendous marketing and lead generation opportunities. Domain names are inexpensive (under $20/year) and can be a tremendous marketing asset.

Register your Name(s) and Company Name:
The first domain name that you should try to get are your company name (i.e. www. SteveRaysGM.com). If you want your customers to be able to quickly find your website when they think of you, the best domain name is your name. They will remember your name much more easily than they will remember your phone number, your company name or some marketing slogan.

Your "named" website address should be used in all contact with your existing client base and your referral network (letterhead, business cards, referral requests to past customers, etc.). In this way, you are reinforcing your name and making yourself easy to find.

Register Several “Consumer Info” Domain Names for Your Most Commonly Used Campaigns
The problem with domain names that contain some permutation of your name is that they raise an advertising flag when you are doing lead generation advertising. Adding this type of domain name to an editorial-style or classified ad will only serve to scare away many potential clients who do not wish to be called by a sales representative.

For this reason, you should register at least one additional “consumer information” domain name to use in all your lead generation advertising (For example, www.TorontoCarValues.com or www.TorontoCarInfo.com). The more this domain name looks like it points to an independent consumer organization with nothing to sell, the better.

These domain names reinforce the message of the ad and make the source of the information appear more independent. Think about it… Where would you expect to get more reliable information on car financing in Toronto – www.TorontoDistressCarFinancing.com or www.SteveRaysGM.com? If you left your contact information on both of these sites, which one would be more likely to lead to an sales rep bothering you?

Additional domain names can also be setup to point to specific pages within your website. This is called URL forwarding, and it is an incredibly powerful strategy for improving and tracking your advertising. URL forwards show up as "entrance pages" in your website statistics which allow you to gauge how effective your advertising is. URL forwards can also be setup with your Auto Marketing Profits Online Solution to allow you to track exactly which domain names and ads are generating leads.

Here are just a few of the dozens of domain names used: DeadlyCarLoanMistakes.com, CarLoanAnswersOnLine.com, 24HourCarLoans.com, and ZeroDownCarLoans.com. These are used in conjunction with various classified and editorial style ads and allow one to track the exact response to each of the advertisement. Domain names like this are surprisingly easy to find, particularly if you include your city or province name in the domain name (i.e. TorontoZeroDownCars.com).

Using Your Domain Names Correctly
While a lot has been said about selecting a good domain name (easy to remember and easy to convey), very little information is available on how to actually use domain names in your advertising. The proper use of domain names can not only noticeably increase the response rate to your advertising, but it can also allow you to track the effectiveness of this advertising and significantly reduce your costs.

One of the biggest mistakes that Dealerships make is the way that they use their website domain name in their advertising. Most people think that just by plastering their web site address all over the map, that they will automatically generate lots of visitors. Let me say this very strongly... IT JUST ISN'T TRUE! This mistake can be extremely costly! And, you will never know how many people have just passed you by.

Almost nobody will visit your web site just because they see your domain name. Domain names have become so common in advertising these days, that on their own, they don’t generate any interest in your clients. Get this point straight... Every time you mention your website address, you MUST include a tagline that provides a strong and compelling reason for someone to visit your site.

This should be referred to as “A Top Rule Of Website Promotion”: Without a good tagline to entice visitors to your site, you can be sure that they will NOT visit. Whether you are promoting your site on your business card, letterhead, listing signs, billboards, editorial-style ads, classified ads, t-shirts, baseball caps your vehicles, or anything else, providing a compelling reason to visit your site is essential!

Proven Taglines (great Classified Ads):
Free Information and Reports on Buying and Selling Vehicles. Visit www.VehicleInfoFree.com
Find Your Dream Car. Access Exclusive NEW Vehicles at www.TorontoNewCars.com
24 Hour Car Loans. Be in your new car tomorrow. To find out more visit 24HourCarLoans.com
One of the best tests for a good tagline is to ask yourself the following question: Would it make for a good direct response advertisement? In order to answer this question, you really need to answer two questions: Is there a compelling reason for a reader to contact you? Is there a call-to-action? The above examples make excellent classified ads.

You’ll notice in the examples above that there is a different domain names for each of the ads. Each domain name can be “URL forwarded” to point to a specific page within your website. Using one of the examples above, www.24HourCarLoans.com could be set to redirect to the information page on financing on your Auto Marketing Profits Website.

By using a unique domain name for each ad that you run, URL forwarding allows you to track the effectiveness of each individual advertisement. The page that the domain name is forwarded to will show up in Top Referring URL’s section in your Auto Marketing Profits Statistical Reports.

Using Your “Consumer Info” Domain Names In Your Editorial-Style Ads
If you run editorial-style ads, you should include your website address as well as your hotline phone number. All of the research that I have seen, including my own testing, has shown that by providing alternate mechanisms for people to contact you, you will increase the response rate to your ad.

I recommend using a phrase similar to the following in your editorial style ads:
Order your FREE report today by visiting www.FreeCarLoanInformation.com. The website is available 24 hours a day, 7 days a week.

When you include your domain name in your ads, make sure that you are using one of your “consumer information” domain names. Remember, the goal of your editorial ads is to get people to identify and pre-qualify themselves. To do this editorial-style ads attempt to fly under peoples’ advertising radar by appearing more like a newspaper article than an ad. A domain name that contains your name or company name is a sure-fire advertising flag and it will decrease your response rate.

If you have a good lead generating website, you should place the website address before the hotline number. There are several reasons for this:

1. Your website has the opportunity to present many more compelling benefits to your prospect. If your hotline script isn’t of interest to a particular caller they will hang-up and be lost. If the specific page on the website isn’t of interest to them, there are still many other pages on the website that might.

2. There is no per minute usage charge on your website as there is with your hotline.

3. Leads generated by your website are automatically emailed to you. There is no need to listen to and transcribe your messages saving you both time and money.

Finding and Registering Domain Names
If you’re not already doing this, you should be using multiple domain names.

You can find and register domain names inexpensively by contacting Auto Marketing Profits. If you register your domains with other services, you may face delays in transferring your domain name to Auto Marketing Profits. Once you’ve got your new names, simply contact us and we’ll arrange to “park” your new domains against your home page or discuss the benefits of URL forwarding them to a specific page within your site.

If you need some help finding a great name, you can also contact our knowledgeable experts at sales@automarketingprofits.com