People and search engines love blogs. When done
correctly, blogs will effectively improve your search
visibility, promote your brand, and give you a competitive
edge. No doubt about that... just see how many blogs
come up in search engine results pages. So why is
it that so many dealerships are reluctant to embrace
blog technology?
Search engines love blogs. A blog naturally tends
to rank higher in search results on specific topics,
because blogs have a freshness factor that most
dealership sites cannot achieve. (That is unless
you have a website from Auto Marketing Profits).
Let’s be honest, when was the last time you updated
your website? I mean really updated it? If you’re
like most dealerships, it probably has not EVER
been done.
Blogs offer fresh content and that’s exactly what
search engines are looking for. Search spiders can
quickly crawl through blog content making it easy
to index on a regular basis.
People love blogs. Blogs establish community by
soliciting feedback from readers. We know that people
like belonging to a community where their voice
is heard. Blogs are considered more trustworthy
and “genuine” than the “corporate” message found
on website pages. Due to its interactive nature,
a good blog will boost the visibility of your website
& the credibility of your brand, services, and
products.
When people love your content, they’ll subscribe
to your blog via an RSS feed and your posts will
be delivered to them as it’s published.
What’s a good blog, and more importantly, how do
you make one great? A good blog has something to
say to its audience. If the content and dialogue
rings true, visitors will get hooked on it. Bloggers
make friends with other bloggers. When other bloggers
like your content they tend to provide favorable
exposure on their own blogs linking back to your
site – which will improve your website traffic.
Well-written and relevant blog posts will build
the author’s credibility and establish that person
as a thought leader in the community and/or industry.
Don’t you want to be THE authority on automotive
services in your area? Of course you do.
Blogs can be set up quickly and incorporated into
your website. Two good open source applications
are WordPress and Moveable Type.
So, should you start a blog or not? As stated above,
unarguably a blog can be very beneficial for your
dealership. With a concentrated effort to engage
your audience, you can improve your company's reputation
and increase traffic to your site - thereby growing
your customer base.
However, if you’re intimidated by your customers
and what they may say about your dealership, you’ll
need to give it a lot of thought…or be committed
to make yours a GREAT blog!
In the end, although a blog can help establish
your online presence and give you a competitive
edge, the answer to whether a blog is right for
your business is…undoubtedly, maybe.
Are you looking for a DONE-FOR-YOU program incorporatiing
blogging and many other Marketing Strategies?.
Contact Auto Marketing Profits at 866-927-0437
to get started on a marketing program.
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