The 8 Most Common and Costly Mistakes that 98% of Dealerships Make with their Websites...

Costly Mistake #1: Not having a website
Before going any further, you NEED to understand two things:

1. A website can be an incredibly profitable tool in your real estate business! You ABSOLUTELY NEED to have one.
2. The vast majority of real estate websites are a huge waste of time and money.

Your website should be extremely profitable. However, if it isn't developed, maintained and promoted correctly it can be a frustrating and costly venture.

Technology is already revolutionizing the automotive industry. It won't be long until the top 5% of all dealerships will capture 75% of the car sales online. You may become the left in the dust, if you are not effectively leveraging yourself with today’s technology.

The Internet is an incredible opportunity to catapult your sales to a new level by leveraging yourself with technology. The Internet is NOT just a fad, - over 160 million people are now online in the U.S. and Canada, and this number continues to grow rapidly! In fact, many experts predict that within just a few years, the Internet will be far more important to your business than your telephone.

Keep in mind, the Internet is used primarily by middle and upper-class families with children - a prime demographic for marketing your dealership. The majority of your target market is ALREADY "on the Net".

Are YOU ready to capitalize on this tremendous opportunity?

If you have not yet made the Internet a significant part of your automotive business, you're already in a struggle to catch-up! You NEED a website to broadcast your sales message to the Internet "population" - a population that will continue to grow with or without you.

Hopefully, by now, I have convinced you of the importance of having a top notch real estate website as a centerpiece for your business. I'm sure you want to know how to get into this 2% and make the Internet pay-off big for you. To answer this question, it is important to understand….


Costly Mistake #2: "Image" Style Websites
Most owners believe that marketing means promoting themselves. They believe that just saying they are "the best" means people will want to do business with them.

Each year, car dealers from all across Canada and the US spend millions of dollars on colourful, beautiful and expensive brochures and advertisements. These are filled with lines that guarantee "quality", "integrity" and "service".

This type of advertising is called "image" advertising. Image provides no benefits to customers, and gives them little or no reason to favour your business over others.

Open any local newspaper and you'll usually find an entire section of dealerships advertising filled with the same empty and meaningless promises:

• “We Are #1!" "We Are The Biggest!"
• "We Care About Your Business!"
• "WeProvide Great Service!"

What’s wrong with advertisement like these?

Well for starters:
• there are no benefits for the prospect (What’s in it for them?)
• they don't tell a complete story
• they don't make a specific offer
• they don't include a call to action
• they're not measurable or trackable

These "image" ads don't make the phone ring. Why? Well, to begin with, "quality", "integrity" and "service" mean different things to your prospects. These terms are too broad to be useful. Furthermore, everyone is saying the same vague old generalities.

Compare the following direct response style headlines with the previous ones:
• SELLERS - Find Out What Your Car Is Worth
• Best Vehicle Finder - Find the best vehicles in all price ranges.
• BUYERS - Find Your Dream Car at a Price You CAN Afford
• Fast & Easy Sale Improvements - How To Get Way More Money When You Sell Your Vehicle

Put yourself in the shoes of someone looking to buy or sell a car. Are these headlines likely to be more effective in getting you to pick up the phone and call an

The last thing people want to do is "raise their hand" so that a salesperson can contact them. In order to overcome the reluctance of being sold, you must give them forceful and compelling reasons to contact you. With a direct response website, people will be compelled to leave their contact information behind in return for the free information or specialty service you will provide to them.


Costly Mistake #3: The Wrong Content
While clearly the biggest mistake that most agents make is "image"-style websites with no meaningful or compelling content, there are many other mistakes that are made when it comes to website content.

Buying and selling a car is much too complex a process to close the deal right on your website. Yet, this is exactly what may dealer’s try to do with their websites. They are trying to "hit a home run" instead of leading their customers in the right direction and then helping them with the remaining distance.

The first step in developing your website is to have a focused, achievable and quantifiable primary goal. What should your primary goal be? Here's what Auto Marketing Profits recommends:

Get the MAXIMUM number of qualified leads to identify themselves when they visit my website.


Costly Mistake #4: Choosing The WRONG Website Developer
The vast majority of real estate website developers are technicians or graphic artists, NOT marketing experts. They spend far too much time and money developing a "cool-look" for your site, rather than presenting compelling benefits to your potential prospects. They also invest a lot of effort linking to third party content (which usually will just bleed your traffic away), rather than working on new and better ways to ensure that visitors turn into leads and ultimately into paying customers. If you get nothing else from this report, heed this:

WARNING: Unless your website developer really understands direct response marketing and selling vehicles, don't rely on him to write YOUR message or develop your site!

You might be thinking that getting on the Internet is a very expensive task. Well, up until now you'd be right. Initial development costs for a professionally designed and implemented website can easily range into the many thousands of dollars. In fact many companies that offer "automotive websites" charge outrageous setup fees and monthly costs for nothing more than Internet brochures. One dealership recently confessed to spending over $12,000 to design their dealership site - And then, another $1,800 to update it just six months later -

On the other hand, while many dealerships pay too much money for a website that earns them next to no leads while others cheap out. They hire a family member or friend who builds websites "on the side". Why is this bad? Well, for starters, is your friend an expert in selling vehicles? What does your friend know about marketing? Or selling on the Internet? And guess who is going to continually be providing content for your site - YOU ARE!

Another option is a "Template" site. These sites are little more than an online business card with very few options for customization. They don't use any form of direct response marketing, and as a result, they won't generate you much business, if any! You usually pay both up-front and monthly fees and are often locked in.


Costly Mistake #5: Failing to Effectively Promote Your Website
Once your site is up and running, you'll still have to promote it to create traffic. After all, what good is the ultimate site if nobody sees it? The process of promoting and refining your website to maximize the response rate is a never-ending battle littered with expensive pot-holes.

You will continually experiment - in an attempt to find something that works…anything that works…and you could be making costly mistakes along the way. In the words of marketing super-guru Dan Kennedy,

"You can blow more dough and waste more time with the Internet than any other aspect of advertising or marketing I know of, and even "smart people" are doing just that."

Visit the Online Marketing Solutions page to find out more information the Exclusive Opportunity For Just 1 Dealership In Your Area To Quadruple Your


Costly Mistake #6: Failing to get other partners to help cover the cost of your site and online marketing.
Owning a vehicle creates a whole list of issues that your customers will have to deal with at some point in time. Most of these issues force your customer to deal with numerous other businesses. You may already have arrangements with some of these businesses to mutually refer customers. Smart Thinking!

The Auto Marketing Profits Solution allows you to create, edit or delete pages within your website easily and effortlessly. These pages let you easily run promotions, updates, specials and anything you want your online visitors to see. your partners,

You can even develop profitable back-end alliances, and even bring you new referral business, without directing traffic away from your site. You can even charge your affiliates an advertising fee for these pages and reduce or THE COST of your website as well as put some additional money into your promotional budget.

Imagine what the Auto Marketing Profits could do for your dealership!


Costly Mistake #7: Failing To Have A Content Management System – Editable Web Site
Is your business running on that old static website? Are you still hoping to change your contents one day? Do you have HTML skill in your organization? No! No need, with a content management system, you do not require cost of "the computer programmer" anymore!

A content management system does wonders to your business, by helping you to easily manage your business website information and OUTPERFORM your competitors.

The content management system allows easy and rapid alterations of your website information, letting you add new pages, edit, delete and publish the contents on a website, without any technical skills what-so-ever. You do the updates yourself, saving the expenses of using a web designer for every website update. This is a direct cost savings in your business

Google and other search engines reward websites that maintain consistent growth… you will be ranked higher by Google. A content management system, manages the required consistency all through your website pages, making it search-engine friendly, providing much better visibility online.

And here's the best part: Your online visitors are much more likely to buy your products & services if your website has detailed, up to date information.

You have full control over your website and have the ability to make changes to it from any Internet connect in the world!


Costly Mistake #8: Failing To Act When Opportunity Knocks
Many people get left behind because they don’t seize the opportunity when it presents itself. Complacency kills. You now hold in your hands the

opportunity of a lifetime - the chance to completely revolutionize the way you run your car dealership - to increase your vehicle sales, and work less while doing it! How much is that worth to you, your family, your life?

Contact Us to get started, NOW!

If you're not on the Internet, you're already behind! What excuse do you make when asked for your email or website address - and you haven't got one? Can you afford to appear "behind the times" to your clients, customers, vendors and associates? Or is it important to you to be perceived as successful, savvy and in tune with the trends in today's real estate market?

If you already have a website, chances are that it is little more than an electronic brochure and you're missing out on a goldmine. When was the last time your Internet provider gave you a marketing strategy that instantly multiplied your income with little or no effort on your part (read what our customers have to say... we do this all the time).